We help get new products to the shelf….. faster
About Me
Bonjour!
I’m Kristen, founder of LaQ Brands. My maiden name is LaQuatra (hence ‘LaQ’) and Brands are what I love.
I have worked in marketing for almost a quarter of a century- for big companies, small companies and even spent time on the agency side. What I learned is that I love to create fresh, smart solutions to all types of marketing problems.
I “get” people so “getting consumers” is a natural fit for me- I understand who they are, what they are looking for and am able to translate that learning into something actionable! I am passionate about finding creative ways to break through the clutter to deliver compelling product propositions that deliver.
My approach is unique in that I am able to navigate and collaborate with key stakeholders and decision-makers to find the “secret sauce” that will successfully launch products quickly and effectively.
When I’m not working, I enjoy traveling, boating, Newport, summer, fashion & fitness.
Services
Consumer Insights
Trend & Opportunity Mapping
Competitive Analysis
Qualitative & Quantitative Research
Marketing Strategy
Brand Positioning
Brand Architecture
Brand Identity & Development
Innovation Pipeline
Proposition Development
Product Concept Development
Claim Development
Creative Services
Copywriting
Naming
Packaging
Innovation Process
It all begins with an idea. Moving from an idea to an actual product quickly is critical. This rapid innovation process will help you launch products in less than a year.
What People Are Saying
“LaQ Brand’s difference is taking simple product concepts all the way through the development pipeline, growing the Zarbee’s Naturals business from just 10 SKUs in 2014, to over 60 on acquisition in 2018.”
— Zak Zarbock, Founder of Zarbee’s Naturals, Pediatricain
“ Keen intellects and unfailing insights: adds up to a winning combination.”
— Matthew Bacon, Director of Brand Expression, Motiv
“Successful leadership of early stage proposition & concept development helped us create a differentiated product portfolio”
— Stacey Cirillo, Director of Marketing, Johnson&Johnson
“During a short time she has successfully driven proposition development from over 200 concepts to real product on shelf”
— Kirsten Burgess, Design Lead Itty Bitty Buffet